"A good copywriter doesn't just write texts. They help companies think," says Jan Novák, head copywriter at Hook & Tell, in the latest episode of our podcast.
We explore the topic of communicating complex B2B subjects without unnecessary simplification, the role of the copywriter as a consultant who asks "why", and how strategy, psychology, and text structure directly influence business results.
A conversation about where content ends and real business impact begins.
You can watch the full video interview on our YouTube channel, or listen to it on other platforms (Spotify, Apple Podcasts.)
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