Sales Digitalisation and Revenue Ops

Through smart use of technology and digital tools, we ensure marketing and sales speak the same language, look at the same data, and jointly achieve business goals.

CRM & AutomationMeasurement & ReportingSales Process DigitalisationMarketing StrategyGenerating DemandProcess Audit

+38%

Companies with aligned marketing and sales teams achieve 24% faster growth and 38% higher win rates on business opportunities.

Forrester Research, 2024

What we cover

Digitalisation, tools, and measurement

Sales process digitalisation

We create tools that make salespeople's work easier. From the first customer contact to closing the deal.

Sales & marketing process audit

We map where in the sales process you're losing customers and opportunities.

Marketing strategy and demand generation

We prepare a strategy that attracts quality leads. Content strategy, campaigns, lead generation.

CRM, automation, and system integration

We connect sales from CRM through campaigns to production or delivery. Both sales and marketing see the full enquiry journey.

Measuring business impact

We evaluate the impact of marketing on sales performance and vice versa, including sales network performance. Attribution, ROI, conversion rates across the full funnel.

Brand strategy and positioning

A brand that matches what the customer actually experiences. We adjust communication at every step of the sales process.

How collaboration works

From audit to measurable results

01
Audit and diagnosis
We find out how marketing, sales, and their connection currently work, and where you're losing leads and customers.
02
Strategy and plan
We set goals, metrics, and define priorities with regard to return on investment.
03
Implementation
We build digital tools for your sales, connect them with CRM, campaigns, and content. We automate processes where it makes sense. Gradually, with quick results.
04
Measurement and optimisation
We continuously evaluate and fine⁠-⁠tune the entire (new) process based on real data.

Case study (20 minutes)

Digital Transformation of the Largest Door Manufacturer in the Czech Republic

See what the digitalisation of a sales process and a true transformation of customer experience looks like in practice — and what it takes to make such a change succeed. Jan Junek, Lead Designer at Proof & Reason, presents the story of a 7⁠-⁠year collaboration in a talk at Czech Online Expo 2026.

Download the presentation slides as PDF

Marketing

Customer Journey: Why It Makes Sense to Map the Path Your Customers Take

Did you know that people are willing to pay up to 16% more when you add a great customer experience to the purchase at no extra cost? Conversely, one in three people will never return after just a single misstep. But how do you find out what will delight your customers and what will frustrate them? That's exactly what customer journey mapping is for. It helps you understand what your customers think, what they're afraid of, and what would make them happiest. Sometimes it's incredibly simple things — like being able to pay easily and conveniently. And the good news? You can make this map yourself.

Business

Interviews

Customer Experience

CX Space Podcast: Quality as a Company⁠-⁠Wide Value

At NEVA s.r.o., quality is the core pillar of the entire company — from production through sales to internal communication. And it's thanks to this quality that they've also established themselves in international markets.