CX and Service Design

We help you understand what your customers need and deliver the service and experience that keeps them coming back

Customer ResearchCustomer Journey MappingService DesignConcept ValidationOptimisation

3.5×

Companies that invest in customer experience and brand simultaneously achieve up to 3.5× higher revenue growth

Forrester, Brand Experience Index, 2025

What we cover

From customer discovery to full service design

Customer Research

Qualitative and quantitative. Interviews, observation, data analysis. We find out what motivates customers and what doesn't work for them.

Customer Journey Mapping

The entire journey from first contact to retention. We identify touchpoints where the experience fails or is missing.

Service Design

We design the entire experience. Not just digital touchpoints, but also processes, communication, and interaction with the sales team.

Concept Validation

We validate ideas and concepts with real customers before you invest in them. We reduce the risk of poor decisions.

Digital Touchpoint Design

We design and build websites, applications, configurators, and other tools that connect offline and online and fit the context of the entire customer journey.

Customer Journey Optimisation

Audit of the current experience, identification of bottlenecks, and design of specific improvements with measurable impact.

How collaboration works

From research to implementation

01
Goal and scope definition
Together we define what you want to change and what outcome you expect
02
Research
We get to know your customers through interviews, observation, surveys, or data analysis
03
Analysis and mapping
Customer journeys, service blueprints, and opportunity identification — in outputs you'll understand
04
Design and validation
We test concepts with real customers and iterate
05
Digital tool implementation
We create and launch key digital tools such as websites, customer portals, configurators, and more

„We wanted to bring a new application to market for installation companies and solar power plant owners, so that anyone could fully harness the potential of renewable energy sources. We knew it wasn't just about the technical perspective, but also the overall design, UX, and marketing strategy. That's why we chose Proof & Reason, which focuses on the overall customer experience and can approach the topic from multiple angles.“

Michal Hrabi

(ex) COO SOLSOL

Marketing

Customer Experience

Customer Experience Basics: What Is CX, How It's Measured, and How to Move Your Business Forward with Better Customer Experience

Up to 140% revenue growth through excellent customer experience? When you focus on improving CX in your company, it's possible. Customer Experience isn't rocket science, but you need to work on it systematically, step by step. How to do it, where to start, what CX covers, and how to measure whether you're actually succeeding at improving the customer experience — read on.

How to Create a Customer Journey Map

Have you heard about customer journey mapping but don't know where to start? Want to find out where your customers are hitting obstacles and what you need to do to make them more satisfied? Robin Janásek has over 10 years of experience as a digital product and service designer, and in the video he'll show you on a concrete example how to work with a customer journey map.