What influences production quality and how do they achieve an order delay rate of less than 0.4% by 1 day? Why is the sales rep at NEVA the sole primary contact for customers? Why is personal contact important, and why do all new employees spend 1 week on the production floor? What role does the internal magazine play in company communication — a publication that grew from a single A4 page to 40–60 pages and even won the Zlatý středník award? How do they prepare an internal newsletter with an open rate above 80%? Miloslav Matoušek, NEVA's Marketing Director, shares these and more inspiring insights from an international B2B company.
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