"An inconsistent tone of voice can damage brands," says Lenka Stawarczyk in the next podcast episode — someone who has spent over 10 years helping companies and brands find their voice.
In the conversation we also explored the differences between tone of voice, product voice, and content design patterns. Or the shift in the role of UX writers toward content designers — and why they shouldn't just be word-fillers in finished designs. Throughout the interview, Lenka shared plenty of examples from the market and her own practice. We also got to AI and her journey into coffee roasting — and what surprised her about the B2C segment.
You can watch the full video interview on our YouTube channel, or listen to it on other platforms (Spotify, Apple Podcasts.)
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