20 articles
How to Test a Business Idea with a Simple Landing Page or Microsite →
Do you have an idea for a new product or service, want to target a different customer group, adjust your business model, or start a new business? Before you dive into any changes, verify how likely your idea is to succeed. One effective way is to test business ideas with a landing page.
Robin Janásek4 min read
28. 5. 2026
Practical tips, inspiring stories and real-life experiences from the world of CX, business, strategy and design. The podcast is hosted by Robin Janásek, an experienced strategist, designer and mentor.
ROBIN JANÁSEK
Head of Research & Design
How We Manage Our Collaboration with Top-obaly.cz, Keeping the E-shop Among the Best-Performing in the World →
Long-term collaboration requires planning, but also flexibility in responding to the client's immediate needs. Managing a large project like the development of the Top-obaly.cz e-shop is supported by ongoing research, optimisation and backlog collection, regular status calls with the client and an annual outlook. As a result, the e-shop has consistently ranked among the top 10% of best-performing e-shops. We have been continuously improving it for over ten years, making the buying experience easier for its customers.
Kateřina Přibylová4 min read
28. 5. 2026
We Help Clients Grow: Developing the Website and the Whole Business →
Handing over the finished website is not where our collaboration ends — it is more of a beginning. We continue developing projects, optimising and improving websites. But we do not limit our collaboration to the website alone; we build long-term partnerships with clients and are happy to help with internal processes and the entire business. We also share our know-how so clients can handle certain tasks independently. Read what to expect from long-term collaboration with us.
Robin Janásek4 min read
28. 5. 2026
How to Estimate and Retrospectively Calculate the Return on Investment for a Website or E-shop →
The success of work is usually measured by goal achievement (for example the required website performance) and by calculating return on investment. This also serves as a benchmark for estimating ROI on similar projects in the future. How should you approach calculating return on investment?
Proof & Reason3 min read
28. 5. 2026
