10 articles
How to Create a Customer Journey Map →
Have you heard about customer journey mapping but don't know where to start? Want to find out where your customers are hitting obstacles and what you need to do to make them more satisfied? Robin Janásek has over 10 years of experience as a digital product and service designer, and in the video he'll show you on a concrete example how to work with a customer journey map.
Robin Janásek2 minutes read
28. 5. 2026
Practical tips, inspiring stories and real-life experiences from the world of CX, business, strategy and design. The podcast is hosted by Robin Janásek, an experienced strategist, designer and mentor.
ROBIN JANÁSEK
Head of Research & Design
How to Back Up Your Universal Analytics Data Before You Lose It in July →
Last spring was dominated by the transition to Google Analytics 4. The original Universal Analytics had stopped measuring since then, but data from previous periods was still retained. As of 1 July 2024, however, that will change — Google will delete accounts along with all their data. If you don't back it up now, you'll lose the historical numbers from your website or e-shop. Here's how you can back it up easily.
Ondřej Švec5 min read
28. 5. 2026
A/B Testing Tools: Find a Replacement for the Discontinued Google Optimize →
With the transition to Google Analytics 4, the A/B testing tool Google Optimize is being discontinued. That doesn't mean you should stop testing your website and its changes. We'll introduce you to alternative tools and help you choose the right one. We focus on tools supported by Google and those that make sense for medium-sized e-shops and companies.
Ondřej Švec4 min read
28. 5. 2026
How to Test a Business Idea with a Simple Landing Page or Microsite →
Do you have an idea for a new product or service, want to target a different customer group, adjust your business model, or start a new business? Before you dive into any changes, verify how likely your idea is to succeed. One effective way is to test business ideas with a landing page.
Robin Janásek4 min read
28. 5. 2026
