How We Manage Our Collaboration with Top-obaly.cz, Keeping the E-shop Among the Best-Performing in the World →
Long-term collaboration requires planning, but also flexibility in responding to the client's immediate needs. Managing a large project like the development of the Top-obaly.cz e-shop is supported by ongoing research, optimisation and backlog collection, regular status calls with the client and an annual outlook. As a result, the e-shop has consistently ranked among the top 10% of best-performing e-shops. We have been continuously improving it for over ten years, making the buying experience easier for its customers.
Kateřina Přibylová4 min read
28. 5. 2026
Practical tips, inspiring stories and real-life experiences from the world of CX, business, strategy and design. The podcast is hosted by Robin Janásek, an experienced strategist, designer and mentor.
ROBIN JANÁSEK
Head of Research & Design
We Help Clients Grow: Developing the Website and the Whole Business →
Handing over the finished website is not where our collaboration ends — it is more of a beginning. We continue developing projects, optimising and improving websites. But we do not limit our collaboration to the website alone; we build long-term partnerships with clients and are happy to help with internal processes and the entire business. We also share our know-how so clients can handle certain tasks independently. Read what to expect from long-term collaboration with us.
Robin Janásek4 min read
28. 5. 2026
How to Estimate and Retrospectively Calculate the Return on Investment for a Website or E-shop →
The success of work is usually measured by goal achievement (for example the required website performance) and by calculating return on investment. This also serves as a benchmark for estimating ROI on similar projects in the future. How should you approach calculating return on investment?
Proof & Reason3 min read
28. 5. 2026
How to Conduct Usability Testing: Research Methods and Approaches →
We consider research the fundamental building block of a website redesign. Its key component is usability testing (UX testing), which helps you find out how current users interact with your website and verify whether everything works as they expect.
Robin Janásek6 min read
28. 5. 2026
