What you'll learn in the talk:
➡️ Pyramid of user needs in practice: Why functionality and reliability are today merely the norm that impresses no one
➡️ Strategic differentiation: How to relieve customers of uncertainty through usability
➡️ Prioritizing investments: Why "wow" effects burn money if you haven't solved the stable foundation first
➡️ Increasing retention: How to become the expert partner for your customer — one that can't easily be copied
Mini-audit for your e-shop
Find out right now, with a simple audit, which of the 4 levels of CX your e-shop is at. Ask yourself:
- Level 1 & 2 (Foundation): Do you have next-day delivery and a flawless purchase process? Great. You have the basics that customers today consider standard.
- Level 3 (Usability): Are you actively helping customers choose a product? For example, with smart filters that address needs, not just parameters?
- Level 4 (Experience): Are you doing something that can't easily be copied? Do you have something in your content or customer journey that shows you understand your segment better than anyone else?
Come and get the full details at Robin's talk at E-commerce day and discuss with us how to apply the customer needs pyramid in your e-shop.
A flawless purchase process and fast delivery are no longer a competitive advantage — they're the baseline that Czech customers take for granted. True customer trust is built where you relieve customers of uncertainty in product selection.
