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Articles on topic: E-commerce

7 articles

  • Four Levels of CX That Determine the Success of Your E⁠-⁠shop

    Robin Janásek, Chief Innovation Officer at Proof & Reason, presented the customer needs pyramid at the E⁠-⁠commerce Day conference in Brno as a tool that helps companies identify where they can truly create added value for customers, differentiate from the competition, and thereby increase customer retention and revenue.

    Autor Robin Janásek
    Robin Janásek

    5 minutes read

    28. 5. 2026

  • Practical tips, inspiring stories and real-life experiences from the world of CX, business, strategy and design. The podcast is hosted by Robin Janásek, an experienced strategist, designer and mentor.

    Robin Janásek

    ROBIN JANÁSEK

    Head of Research & Design

  • Robin Janásek at E⁠-⁠commerce Day: 4 Levels of CX to Set Yourself Apart from the Competition

    Fast delivery and a working product are today's standard — no one is impressed. If your e⁠-⁠shop stops at "operational excellence", customers will keep leaving for the competition.

    Autor Proof & Reason
    Proof & Reason

    5 minutes read

    28. 5. 2026

  • CX Space Podcast: Can Customer Care Save Really Bad CX?

    Responding to customer emails within 24 hours is no longer enough today. The best companies manage it in 30 minutes. "Our role in customer care is not to answer every query, but to take ownership of it and assure customers we'll help them resolve it and by when," says Mário Roženský in this podcast episode — a man who has set a goal of improving customer care in 10,000 Czech companies. What tools and key metrics does he recommend to companies, and how do you know when AI in customer care is no longer sufficient? Why is empathy critical for live operators, and what is an energy audit good for in customer care? Listen to the answers in the interview.

    Autor Robin Janásek
    Robin Janásek

    2 minutes read

    28. 5. 2026

  • CX Space: Lukáš Pítra on the State of CX in Czech Companies

    Is marketing part of CX and where do they intersect? Why do many Czech companies think their customers have no major issues and that they're delivering a much better customer experience than reality suggests? What's the difference between what a customer says and what they need, how and when to ask for feedback, and which CX metrics will bring you real value?

    Autor Robin Janásek
    Robin Janásek

    2 minutes read

    28. 5. 2026