7 articles
How Research Data Helped Improve Artie: An AI App for Piano Learning →
During the development of the Artie app, ArtMaster needed to understand how people think about learning to play the piano. That's how our collaboration began on international research in the form of in-depth interviews, which brought several surprising insights — revealing, for example, the different needs of European and American users and the existence of a specific group of users: the so-called "false beginners".
Practical tips, inspiring stories and real-life experiences from the world of CX, business, strategy and design. The podcast is hosted by Robin Janásek, an experienced strategist, designer and mentor.
ROBIN JANÁSEK
Head of Research & Design
How to Create a Customer Journey Map →
Have you heard about customer journey mapping but don't know where to start? Want to find out where your customers are hitting obstacles and what you need to do to make them more satisfied? Robin Janásek has over 10 years of experience as a digital product and service designer, and in the video he'll show you on a concrete example how to work with a customer journey map.
Robin Janásek2 minutes read
28. 5. 2026
How to Approach a Website Redesign: Build on Data and Iterative User Testing →
Triple conversion rate, return on investment in under 8 months, a many-fold increase in traffic, or a 24% profit boost — all from a website redesign alone. These are results from our projects. Read our recommendations and start building on data and user research instead of gut feelings.
Robin Janásek5 min read
28. 5. 2026
Why “Ugly” Websites Work: What to Expect from Graphic Design →
Minimalist and clean design, beautiful large photos, minimal text and the simplest possible structure. That is the general idea of a nice website — one that wins design awards and gets added to its creators’ portfolios. But among award-winning websites, those that sell the most and achieve the highest conversions are typically absent. How is it possible that websites we would call “ugly” from a design perspective can be more successful?
Proof & Reason2 min read
28. 5. 2026
