How We Manage Projects: Michal Horák on Building Bridges Between Team and Client →
A team status on Thursday to find out where work stands. A client report on Friday with the questions we need answered to move forward. And a follow-up call on Monday to clarify everything. Our project manager Michal Horák spoke at Czech Online Expo 2024 about how to set up effective communication between team and client to maximize value for both sides. The key ideas from his talk are covered in this article.
Michal Horák1 min read
28. 5. 2026
Practical tips, inspiring stories and real-life experiences from the world of CX, business, strategy and design. The podcast is hosted by Robin Janásek, an experienced strategist, designer and mentor.
ROBIN JANÁSEK
Head of Research & Design
A/B Testing Tools: Find a Replacement for the Discontinued Google Optimize →
With the transition to Google Analytics 4, the A/B testing tool Google Optimize is being discontinued. That doesn't mean you should stop testing your website and its changes. We'll introduce you to alternative tools and help you choose the right one. We focus on tools supported by Google and those that make sense for medium-sized e-shops and companies.
Ondřej Švec4 min read
28. 5. 2026
How to Test a Business Idea with a Simple Landing Page or Microsite →
Do you have an idea for a new product or service, want to target a different customer group, adjust your business model, or start a new business? Before you dive into any changes, verify how likely your idea is to succeed. One effective way is to test business ideas with a landing page.
Robin Janásek4 min read
28. 5. 2026
No Budget for User Research? Secondary Data Can Help You Earn It →
Data from published user research and studies, or articles with best-practice examples — these are sources you can draw on when designing websites and e-shops. They save a lot of time and money and deliver interesting results — from our experience, for example, a 10–20% increase in conversion rate. But relying on them exclusively in the long run isn't sustainable. Read on to find out what secondary data can help with and what to watch out for when using it.
Robin Janásek4 min read
28. 5. 2026
