Be ambitious. Be bold. Grow.

Customer Data Analysis

We use the data you already have and find key answers within it. And if you're not collecting data yet, we'll set up your analytics correctly.

Understand the data you collect

What to tackle first when you start developing customer experience? Identify and describe the problems and opportunities. That's the key to meaningful investments.

The easiest path to answers is the data you're already collecting. CRM, ERP, and marketing systems, or data from websites and apps, offer valuable insights into customer behaviour.

We bring all your data together in one place, adjust or set up new measurement if needed, and help you uncover opportunities for improving the sale of your products and services.

Methodologies we use

Interaction analysis of website or digital product flows

Data analysis from various systems and physical devices

Web analytics or app data analysis

Our Proven Know⁠-⁠how

More knowledge on CX and service design

How to Conduct Usability Testing: Research Methods and Approaches

We consider research the fundamental building block of a website redesign. Its key component is usability testing (UX testing), which helps you find out how current users interact with your website and verify whether everything works as they expect.

Research

User Testing

Tools and Methods

How to Approach Moderated Usability Testing Effectively

Moderated user testing (UX testing) is essential for website development and design. It allows you to test the functionality, information architecture, and visual design of your website with real users. How extensive the testing should be depends on several factors you need to take into account. Read our recommendations on how to approach moderated testing.

Optimisation? Redesign? Simpler system for partners? Digital transformation?

Let's discuss what you're currently facing

Don't want to wait? Call +420 604 122 182 or email tomas.izak@proofreason.com

Tomáš Izák

CEO

Tomáš Izák

CEO

„Proof & Reason don't blindly do what the client wants. They think about the brief, keep an eye on details, and give us thoughtful feedback. They're also strong in development and planning. We always know how the project is progressing. When something goes wrong, they acknowledge their mistake. We treat each other as partners. We're truly developing the e⁠-⁠shop together. It's great and fair.“

Ladislav Carda

E-shop and Logistics Manager, Top-obaly.cz

„Working with Proof & Reason is like getting into a Lamborghini. Yes, they're more expensive than the competition, but their approach and especially the results of their work are absolutely top⁠-⁠class.“

Lukáš Pítra

Online Marketing Expert

„What I value about Proof & Reason is their approach and openness. They always met deadlines and everything was transparent. They don't keep their know⁠-⁠how to themselves — they transfer it to the client. I was able to expand the team's capabilities, teach many people to learn and grow. I see that as a major plus.“

Tomáš Kučera

VP Sales & Marketing, Sticky Password
(now Director of Sales, Lingea)

„A quality result can't be achieved overnight. Work on the website design took a long time, but it was worth it. The result speaks for itself.“

Jan Stejskal

CEO, Nazuby.cz

„We wanted to bring a new application to market for installation companies and solar power plant owners, so that anyone could fully harness the potential of renewable energy sources. We knew it wasn't just about the technical perspective, but also the overall design, UX, and marketing strategy. That's why we chose Proof & Reason, which focuses on the overall customer experience and can approach the topic from multiple angles.“

Michal Hrabi

COO, SOLSOL