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Qualitative and Quantitative Research
Qualitative and Quantitative Research
We help you better understand human behaviour. Together we set research goals, manage execution, and deliver actionable recommendations for business and service design.
Unbiased conclusions in a reasonable time
Perfectly understanding human behaviour is unrealistic. People's decision-making is unpredictable and erratic. We therefore look for ways to help you obtain unbiased answers for strategic decisions within a reasonable timeframe.
01
We set research goals
Together we define the goals of the research and describe the main areas you need to focus on.
02
We choose appropriate methodologies
Based on the goals, we select methodologies that help us easily obtain quality answers within a reasonable time.
03
We handle execution
We have our own research team that takes care of the entire execution. We find respondents, collect data, and evaluate it.
04
We prepare recommendations
The research output consists of actionable recommendations that you can apply not only for service optimisation or design, but also for other areas of your business. We always look for insights that extend into other areas so you get the most from the research.
05
Want to research on an ongoing basis?
Research doesn't have to be a one-off. Together with your team we'll set up processes for simple, regular collection of direct customer feedback.
Methodologies we use
In-depth interviews
Focus groups
Questionnaires
User or customer testing
Our Proven Know-how
Optimisation? Redesign? Simpler system for partners? Digital transformation?
Let's discuss what you're currently facing
Don't want to wait? Call +420 604 122 182 or email tomas.izak@proofreason.com
Tomáš Izák
CEO
„Proof & Reason don't blindly do what the client wants. They think about the brief, keep an eye on details, and give us thoughtful feedback. They're also strong in development and planning. We always know how the project is progressing. When something goes wrong, they acknowledge their mistake. We treat each other as partners. We're truly developing the e-shop together. It's great and fair.“
Ladislav Carda
E-shop and Logistics Manager, Top-obaly.cz
„Working with Proof & Reason is like getting into a Lamborghini. Yes, they're more expensive than the competition, but their approach and especially the results of their work are absolutely top-class.“
Lukáš Pítra
Online Marketing Expert
„What I value about Proof & Reason is their approach and openness. They always met deadlines and everything was transparent. They don't keep their know-how to themselves — they transfer it to the client. I was able to expand the team's capabilities, teach many people to learn and grow. I see that as a major plus.“
Tomáš Kučera
VP Sales & Marketing, Sticky Password
(now Director of Sales, Lingea)
„A quality result can't be achieved overnight. Work on the website design took a long time, but it was worth it. The result speaks for itself.“
Jan Stejskal
CEO, Nazuby.cz
„We wanted to bring a new application to market for installation companies and solar power plant owners, so that anyone could fully harness the potential of renewable energy sources. We knew it wasn't just about the technical perspective, but also the overall design, UX, and marketing strategy. That's why we chose Proof & Reason, which focuses on the overall customer experience and can approach the topic from multiple angles.“
Michal Hrabi
COO, SOLSOL
