Notes from Measurecamp Czechia 2021 →
On Saturday, 4 September, analysts and data engineers left their post-lockdown home offices and gathered in the beautiful Prague coworking space Opero for another edition of the unconference Measurecamp. (An unconference because the programme is put together by attendees on the spot — you will find both prepared slide presentations and last-minute ad-hoc discussions.)
Proof & Reason2 min read
28. 5. 2026
Practical tips, inspiring stories and real-life experiences from the world of CX, business, strategy and design. The podcast is hosted by Robin Janásek, an experienced strategist, designer and mentor.
ROBIN JANÁSEK
Head of Research & Design
How a UX Designer Works at Proof & Reason →
We recently reflected on how the role of a UX designer is perceived in digital agencies and the design community at large. We discussed what a UX designer handles at Proof & Reason, how this relates to our design process, how it reflects our approach to projects, and how things work elsewhere. We felt it would be a shame to keep these thoughts to ourselves. To extend this debate beyond our office walls, we have written a short article describing our design process, collaboration with other teams, and the projects we work on.
Robin Janásek3 min read
28. 5. 2026
Superweek 2020: Privacy, Mathematics, and a Timeless Measurement Philosophy →
Superweek is an intense conference. Even stepping off the minibus and registering is hectic. Lanyard around your neck, t-shirt over your arm, programme in one hand, welcome glass of whisky in the other, tasting dried ham with a third hand and shaking hands with early arrivals with a fourth. Fifth hand dragging your bag to the room, taking a moment to calm your mind and consolidate your limbs. It is clear the last week of January will be truly super. Now I am back, bringing an overview of topics that will shape digital analytics in 2020.
Proof & Reason7 min read
28. 5. 2026
Optimize Your Product Portfolio with Google Analytics Data →
The stats on your best-selling products are available in the admin panel of any decent e-shop. The more technically inclined can run a simple database query. But a good analyst should also care about context and ask the question: Why.
Proof & Reason4 min read
28. 5. 2026
