- CX and Service Design→
Customer Journey Mapping and Optimisation
Customer Journey Mapping and Optimisation
What steps does a customer go through when buying your products and services? What will help them complete a purchase more easily? Where is the opportunity to automate?
Customer Journey Mapping: A tool for long-term revenue growth
We map and describe in detail every step a customer takes when buying your products or services. This reveals the critical touchpoints they encounter and identifies the biggest opportunities.
When you know the customer journey, you will:
- target their needs and expectations more precisely, increasing their satisfaction, loyalty, and your long-term revenue,
- be able to automate or simplify customer service activities and processes.
We also integrate data from various sources into the customer journey map, providing you with a complete picture of customer interactions.
We make sure the output doesn't end up in a drawer. We prepare it so you can use it every day.
30% year-over-year order growth through digital transformation
Digitalisation brought XCOPY financial and time savings, opened up room for business scaling, and improved company cash flow — all within a single year.
+30% orders
Order volume grew by 30% year-over-year without any additional changes in marketing.
66% time savings
XCOPY digitalisation reduced customer support queries by 66%.
98% automated
Through XCOPY digital transformation, we reduced the share of manually priced orders from 100% to 2%. 98% are now priced automatically, and the share of email enquiries dropped from 90% to 2%.
+60% prepayments
Before digitalisation, XCOPY had no way to accept upfront payments. After digitalisation, 60% of customers pay in advance, which had a very positive impact on company cash flow.
We led the digital transformation of SAPELI and designed a unique configurator with billions of door product variants
As part of the B2C and B2B digital ecosystem transformation for SAPELI, we designed one of the most sophisticated door manufacturer configurators in the world. Thanks to 70 hours of user testing, its ease of use is comparable to navigating the Instagram app.
Our Proven Know-how
Optimisation? Redesign? Simpler system for partners? Digital transformation?
Let's discuss what you're currently facing
Don't want to wait? Call +420 604 122 182 or email tomas.izak@proofreason.com
Tomáš Izák
CEO
„Proof & Reason don't blindly do what the client wants. They think about the brief, keep an eye on details, and give us thoughtful feedback. They're also strong in development and planning. We always know how the project is progressing. When something goes wrong, they acknowledge their mistake. We treat each other as partners. We're truly developing the e-shop together. It's great and fair.“
Ladislav Carda
E-shop and Logistics Manager, Top-obaly.cz
„Working with Proof & Reason is like getting into a Lamborghini. Yes, they're more expensive than the competition, but their approach and especially the results of their work are absolutely top-class.“
Lukáš Pítra
Online Marketing Expert
„What I value about Proof & Reason is their approach and openness. They always met deadlines and everything was transparent. They don't keep their know-how to themselves — they transfer it to the client. I was able to expand the team's capabilities, teach many people to learn and grow. I see that as a major plus.“
Tomáš Kučera
VP Sales & Marketing, Sticky Password
(now Director of Sales, Lingea)
„A quality result can't be achieved overnight. Work on the website design took a long time, but it was worth it. The result speaks for itself.“
Jan Stejskal
CEO, Nazuby.cz
„We wanted to bring a new application to market for installation companies and solar power plant owners, so that anyone could fully harness the potential of renewable energy sources. We knew it wasn't just about the technical perspective, but also the overall design, UX, and marketing strategy. That's why we chose Proof & Reason, which focuses on the overall customer experience and can approach the topic from multiple angles.“
Michal Hrabi
COO, SOLSOL
