6 articles
Customer Experience Basics: What Is CX, How It's Measured, and How to Move Your Business Forward with Better Customer Experience →
Up to 140% revenue growth through excellent customer experience? When you focus on improving CX in your company, it's possible. Customer Experience isn't rocket science, but you need to work on it systematically, step by step. How to do it, where to start, what CX covers, and how to measure whether you're actually succeeding at improving the customer experience — read on.
Jakub Blatný5 minutes read
28. 5. 2026
Practical tips, inspiring stories and real-life experiences from the world of CX, business, strategy and design. The podcast is hosted by Robin Janásek, an experienced strategist, designer and mentor.
ROBIN JANÁSEK
Head of Research & Design
How to Create a Customer Journey Map →
Have you heard about customer journey mapping but don't know where to start? Want to find out where your customers are hitting obstacles and what you need to do to make them more satisfied? Robin Janásek has over 10 years of experience as a digital product and service designer, and in the video he'll show you on a concrete example how to work with a customer journey map.
Robin Janásek2 minutes read
28. 5. 2026
CX Space: Lukáš Pítra on the State of CX in Czech Companies →
Is marketing part of CX and where do they intersect? Why do many Czech companies think their customers have no major issues and that they're delivering a much better customer experience than reality suggests? What's the difference between what a customer says and what they need, how and when to ask for feedback, and which CX metrics will bring you real value?
Robin Janásek2 minutes read
28. 5. 2026
Customer Journey: Why It Makes Sense to Map the Path Your Customers Take →
Did you know that people are willing to pay up to 16% more when you add a great customer experience to the purchase at no extra cost? Conversely, one in three people will never return after just a single misstep. But how do you find out what will delight your customers and what will frustrate them? That's exactly what customer journey mapping is for. It helps you understand what your customers think, what they're afraid of, and what would make them happiest. Sometimes it's incredibly simple things — like being able to pay easily and conveniently. And the good news? You can make this map yourself.
Robin Janásek10 min read
28. 5. 2026
