9 articles
How to Back Up Your Universal Analytics Data Before You Lose It in July →
Last spring was dominated by the transition to Google Analytics 4. The original Universal Analytics had stopped measuring since then, but data from previous periods was still retained. As of 1 July 2024, however, that will change — Google will delete accounts along with all their data. If you don't back it up now, you'll lose the historical numbers from your website or e-shop. Here's how you can back it up easily.
Ondřej Švec5 min read
28. 5. 2026
Practical tips, inspiring stories and real-life experiences from the world of CX, business, strategy and design. The podcast is hosted by Robin Janásek, an experienced strategist, designer and mentor.
ROBIN JANÁSEK
Head of Research & Design
A/B Testing Tools: Find a Replacement for the Discontinued Google Optimize →
With the transition to Google Analytics 4, the A/B testing tool Google Optimize is being discontinued. That doesn't mean you should stop testing your website and its changes. We'll introduce you to alternative tools and help you choose the right one. We focus on tools supported by Google and those that make sense for medium-sized e-shops and companies.
Ondřej Švec4 min read
28. 5. 2026
No Budget for User Research? Secondary Data Can Help You Earn It →
Data from published user research and studies, or articles with best-practice examples — these are sources you can draw on when designing websites and e-shops. They save a lot of time and money and deliver interesting results — from our experience, for example, a 10–20% increase in conversion rate. But relying on them exclusively in the long run isn't sustainable. Read on to find out what secondary data can help with and what to watch out for when using it.
Robin Janásek4 min read
28. 5. 2026
Secondary Data for E-commerce →
When secondary data helps and what to watch out for when using it was the topic of our Head of Research & Design Robin Janásek's talk at Czech Online Expo. In this article, we summarize the key quality sources of secondary data you can use in the e-commerce space.
Robin Janásek1 min read
28. 5. 2026
