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  • Three Pillars of Success in B2B: Quality, Speed, and Service as the Foundation for Sustainable Growth

    B2B conversations often focus on technical specifications and pricing. But the real key to sustainable growth and decades⁠-⁠long partnerships lies elsewhere — in customer experience (CX). CX isn't created by a single department but permeates the entire company, from the cleanliness of production halls to the selection of European suppliers. A real⁠-⁠world example is NEVA Žaluzie, a company we've been working with since 2025. NEVA proves that even in an industrial sector, a complaints rate of under 0.5% is achievable. What does their strategy look like in practice?

    Autor Jakub Blatný
    Jakub Blatný

    5 minutes read

    28. 5. 2026

  • Practical tips, inspiring stories and real-life experiences from the world of CX, business, strategy and design. The podcast is hosted by Robin Janásek, an experienced strategist, designer and mentor.

    Robin Janásek

    ROBIN JANÁSEK

    Head of Research & Design

  • How Research Data Helped Improve Artie: An AI App for Piano Learning

    During the development of the Artie app, ArtMaster needed to understand how people think about learning to play the piano. That's how our collaboration began on international research in the form of in⁠-⁠depth interviews, which brought several surprising insights — revealing, for example, the different needs of European and American users and the existence of a specific group of users: the so⁠-⁠called "false beginners".

  • CX Space Podcast: Copywriting Is Not an Art — Writing Nicely Isn't Enough for Companies

    In the interview we explore why copywriting is not about creativity for creativity's sake, but about directing attention and decision⁠-⁠making processes.

    Autor Robin Janásek
    Robin Janásek

    2 minutes read

    28. 5. 2026

  • Lukáš Lefner: How Much Impact Does Development Have on User Experience, and Why Data Matters as Much as Code

    When people think about customer experience, most think of design and marketing. In reality, a large part of CX is decided elsewhere — in development, for instance. In how developers think about the user, how quickly they can respond to testing data, and how the connection between UX and development works.

    Autor Tereza Lattová
    Tereza Lattová

    5 minutes read

    28. 5. 2026