Barbora Vlášková: A Living Knowledge Base as the Foundation for Sharing Know-How Within a Company →
"We want to share knowledge, but we had no system for it. Knowledge was staying in people's heads, on drives, on Slack — and we could easily end up solving the same problems again, even though someone might have already dealt with a similar issue. And scaling without shared know-how is tough," says Bára, UX designer, explaining why she took on the challenge of building a new knowledge base.
Tereza Lattová5 minutes read
28. 5. 2026
Practical tips, inspiring stories and real-life experiences from the world of CX, business, strategy and design. The podcast is hosted by Robin Janásek, an experienced strategist, designer and mentor.
ROBIN JANÁSEK
Head of Research & Design
Ondřej Švec: With Microsoft Clarity Data You Can Find Out Why Customers Are Getting Lost on Your E-shop or Website →
You need data to know which points in the customer journey to focus on when improving customer experience — in other words, to make the right decisions, because without data you're completely blind. Ondřej Švec, Head of Data at Proof & Reason, likes to work with Microsoft Clarity, a free tool that gives you valuable data about customer behavior on your website or e-shop.
Tereza Lattová5 minutes read
28. 5. 2026
Tomáš Izák: CX Has Always Been There, It Just Wasn't Called That →
"When one of your marketing or acquisition channels breaks down, great CX means your customers will always have your back," says the CEO of our agency Proof & Reason, Tomáš Izák, in an interview for the latest issue of our newsletter. Read about how his perspective on customer experience has changed over 20 years of running the agency and why he would have invested more in marketing from the very start.
Tereza Lattová5 minutes read
28. 5. 2026
CX Space Podcast: Can Customer Care Save Really Bad CX? →
Responding to customer emails within 24 hours is no longer enough today. The best companies manage it in 30 minutes. "Our role in customer care is not to answer every query, but to take ownership of it and assure customers we'll help them resolve it and by when," says Mário Roženský in this podcast episode — a man who has set a goal of improving customer care in 10,000 Czech companies. What tools and key metrics does he recommend to companies, and how do you know when AI in customer care is no longer sufficient? Why is empathy critical for live operators, and what is an energy audit good for in customer care? Listen to the answers in the interview.
Robin Janásek2 minutes read
28. 5. 2026
