Business Mapping and Value Proposition

Your business is running well, but you're not sure how to develop it further? Or are you starting to stagnate without knowing why? We help you find and understand the value you deliver to customers.

Sometimes all it takes is a different perspective

We decode and map out the key parts of your business: your offering, customer segments, core activities, resources, revenue, and costs. This allows us to systematically explore your business model and find opportunities not only for improvement and growth, but also for optimising existing processes.

We give you a business model map and help you understand it. We explain how to read it and work with it. Our goal is to pass on the know⁠-⁠how so you don't need to consult agencies or freelancers for every change.

Methodologies we use

Business Model Canvas

Value Proposition Canvas

SWOT Analysis

Blue Ocean Strategy Canvas

Our Proven Know⁠-⁠how

More knowledge on CX and service design

How to Test a Business Idea with a Simple Landing Page or Microsite

Do you have an idea for a new product or service, want to target a different customer group, adjust your business model, or start a new business? Before you dive into any changes, verify how likely your idea is to succeed. One effective way is to test business ideas with a landing page.

Collaboration

Business

We Help Clients Grow: Developing the Website and the Whole Business

Handing over the finished website is not where our collaboration ends — it is more of a beginning. We continue developing projects, optimising and improving websites. But we do not limit our collaboration to the website alone; we build long⁠-⁠term partnerships with clients and are happy to help with internal processes and the entire business. We also share our know⁠-⁠how so clients can handle certain tasks independently. Read what to expect from long⁠-⁠term collaboration with us.

Optimisation? Redesign? Simpler system for partners? Digital transformation?

Let's discuss what you're currently facing

Don't want to wait? Call +420 604 122 182 or email tomas.izak@proofreason.com

Tomáš Izák

CEO

Tomáš Izák

CEO

„Proof & Reason don't blindly do what the client wants. They think about the brief, keep an eye on details, and give us thoughtful feedback. They're also strong in development and planning. We always know how the project is progressing. When something goes wrong, they acknowledge their mistake. We treat each other as partners. We're truly developing the e⁠-⁠shop together. It's great and fair.“

Ladislav Carda

E-shop and Logistics Manager, Top-obaly.cz

„Working with Proof & Reason is like getting into a Lamborghini. Yes, they're more expensive than the competition, but their approach and especially the results of their work are absolutely top⁠-⁠class.“

Lukáš Pítra

Online Marketing Expert

„What I value about Proof & Reason is their approach and openness. They always met deadlines and everything was transparent. They don't keep their know⁠-⁠how to themselves — they transfer it to the client. I was able to expand the team's capabilities, teach many people to learn and grow. I see that as a major plus.“

Tomáš Kučera

VP Sales & Marketing, Sticky Password
(now Director of Sales, Lingea)

„A quality result can't be achieved overnight. Work on the website design took a long time, but it was worth it. The result speaks for itself.“

Jan Stejskal

CEO, Nazuby.cz

„We wanted to bring a new application to market for installation companies and solar power plant owners, so that anyone could fully harness the potential of renewable energy sources. We knew it wasn't just about the technical perspective, but also the overall design, UX, and marketing strategy. That's why we chose Proof & Reason, which focuses on the overall customer experience and can approach the topic from multiple angles.“

Michal Hrabi

COO, SOLSOL