20 articles
Jakub Blatný: The Biggest Marketing Game Changer Is Still the Very Basics — Looking at Business Through the Customer's Eyes →
When two experienced and passionate marketers sit down for an open conversation, it can bring a lot of inspiration from the world of CX and marketing. Jakub Blatný leads the team behind the Proof & Reason brand, and was interviewed by his colleague, content manager Tereza Lattová. You can read their answers to questions that definitely don't stay on the surface. At the end, Jakub added tips on interesting sources where he goes for inspiration.
Tereza Lattová5 minutes read
28. 5. 2026
Practical tips, inspiring stories and real-life experiences from the world of CX, business, strategy and design. The podcast is hosted by Robin Janásek, an experienced strategist, designer and mentor.
ROBIN JANÁSEK
Head of Research & Design
Barbora Vlášková: A Living Knowledge Base as the Foundation for Sharing Know-How Within a Company →
"We want to share knowledge, but we had no system for it. Knowledge was staying in people's heads, on drives, on Slack — and we could easily end up solving the same problems again, even though someone might have already dealt with a similar issue. And scaling without shared know-how is tough," says Bára, UX designer, explaining why she took on the challenge of building a new knowledge base.
Tereza Lattová5 minutes read
28. 5. 2026
Ondřej Švec: With Microsoft Clarity Data You Can Find Out Why Customers Are Getting Lost on Your E-shop or Website →
You need data to know which points in the customer journey to focus on when improving customer experience — in other words, to make the right decisions, because without data you're completely blind. Ondřej Švec, Head of Data at Proof & Reason, likes to work with Microsoft Clarity, a free tool that gives you valuable data about customer behavior on your website or e-shop.
Tereza Lattová5 minutes read
28. 5. 2026
Tomáš Izák: CX Has Always Been There, It Just Wasn't Called That →
"When one of your marketing or acquisition channels breaks down, great CX means your customers will always have your back," says the CEO of our agency Proof & Reason, Tomáš Izák, in an interview for the latest issue of our newsletter. Read about how his perspective on customer experience has changed over 20 years of running the agency and why he would have invested more in marketing from the very start.
Tereza Lattová5 minutes read
28. 5. 2026
