Data
Data Analytics and BI
We find key answers in your data. We analyse data from various sources — from CRM to Google Analytics — and set up measurement to match your goals and legal requirements.
Data Analytics and Reporting
We bring order to your data, whatever its source, and create clear reports that we teach you to work with.
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Website and Mobile App Analytics
We set up technically and legally correct measurement of websites and apps to help you understand your users.
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Business Intelligence
We create a system that brings together data from customer, internal, or marketing tools and displays it clearly in one place.
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By optimising the Artmaster course landing page, we increased revenue by 35% in 2 weeks
We redesigned and tested the course detail page — the key sales section of the Artmaster website. The changes boosted website performance and overall business results by increasing revenue by 35%.
+49% interactions
Visitors launch videos 32% more often and trailers 49% more often, click the purchase button 19% more, and register for courses 49% more frequently.
+42% conversions
Within 2 weeks, we increased the number of Artmaster courses sold by 42% through optimisation.
We reduced EG.D customer line requests by 20% and saved hundreds of thousands in operating costs
When a customer helpline acts as a guide for clients navigating the website, it means unnecessarily high costs per call. It also points to website shortcomings — in the case of EG.D, that was its complex architecture.
+48% findability
By simplifying the EG.D website structure, working consistently with navigation hubs, and optimising landing pages, we increased the success rate of finding target pages by 48%.
7× more visits
We designed a responsive version of the EG.D website that increased mobile traffic sevenfold in 2020.
+7.2% online submissions
Online form submissions increased by 7.2% compared to postal requests, saving EG.D hundreds of thousands annually.
Less than 8 months of operating the new e-shop was enough to pay for 7,000 hours of our work
The Nazuby.cz e-shop ranked among the top 20% of highest-performing e-shops in the world before its redesign, according to metrics published by Wordstream.com. It was therefore absolutely crucial to eliminate the risks associated with replacing the old website with a new one.
+40% profit
After adjusting for natural growth and other factors, profit grew by 24% due to the redesign alone.
+27% revenue
Revenue increased by 27%. Revenue on Nazuby.cz grew by 37% and by 49% on Nazuby.eu.
+33% conversion
Average conversion rate increased by 33%. Specifically +32% on mobile and +38% on desktop.
We designed a Generali campaign with an exceptional 89% conversion rate
In 2016 we designed a campaign for Generali with the goal of converting as many clients as possible from printed correspondence to digital. We chose a combination of direct mail and a microsite for the campaign. The microsite achieved an exceptional conversion rate of 89% and the entire campaign reached 9% — more than double the industry average.
Data and Analytics Leads
Our Proven Know-how
Optimisation? Redesign? Simpler system for partners? Digital transformation?
Let's discuss what you're currently facing
Don't want to wait? Call +420 604 122 182 or email tomas.izak@proofreason.com
Tomáš Izák
CEO
„Proof & Reason don't blindly do what the client wants. They think about the brief, keep an eye on details, and give us thoughtful feedback. They're also strong in development and planning. We always know how the project is progressing. When something goes wrong, they acknowledge their mistake. We treat each other as partners. We're truly developing the e-shop together. It's great and fair.“
Ladislav Carda
E-shop and Logistics Manager, Top-obaly.cz
„Working with Proof & Reason is like getting into a Lamborghini. Yes, they're more expensive than the competition, but their approach and especially the results of their work are absolutely top-class.“
Lukáš Pítra
Online Marketing Expert
„What I value about Proof & Reason is their approach and openness. They always met deadlines and everything was transparent. They don't keep their know-how to themselves — they transfer it to the client. I was able to expand the team's capabilities, teach many people to learn and grow. I see that as a major plus.“
Tomáš Kučera
VP Sales & Marketing, Sticky Password
(now Director of Sales, Lingea)
„A quality result can't be achieved overnight. Work on the website design took a long time, but it was worth it. The result speaks for itself.“
Jan Stejskal
CEO, Nazuby.cz
„We wanted to bring a new application to market for installation companies and solar power plant owners, so that anyone could fully harness the potential of renewable energy sources. We knew it wasn't just about the technical perspective, but also the overall design, UX, and marketing strategy. That's why we chose Proof & Reason, which focuses on the overall customer experience and can approach the topic from multiple angles.“
Michal Hrabi
COO, SOLSOL
