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Quality Demand Generation
Quality Demand Generation
We connect sales with marketing and improve the quality of leads through content marketing combined with lead-generation activities.
Sell faster, simpler, cheaper
By combining content marketing with lead-generation activities, we reduce your customer acquisition costs and increase the quality of leads.
We'll show you how to shift from traditional maximum-lead generation to modern quality demand creation. The number of leads won't pay your bills. Shared goals for your sales and marketing team and an optimised sales process will.
01
We learn about your business
We get to know your business, market, and competition and identify your strengths and weaknesses. We also look at your goals and what has worked for you in the past — and what hasn't.
02
We get to know your customers
The key to quality leads is responding correctly to the needs of your customers. So we get to know their context, concerns, and the situations in which they encounter problems your products and services can solve.
03
We find opportunities for growth
We look at how your sales process works — when and where salespeople meet customers, and what tools and materials they use to close mutually beneficial deals.
04
We prepare the strategy and align marketing and sales goals
We know the customers and how your sales work. Now we prepare a strategy that allows you to optimise sales team activities, connect them with marketing, and truly measure how the teams perform as a whole.
05
We design specific activities and campaigns to kickstart your growth
We'll help you accelerate your growth. Based on the strategy, we design campaigns and specific activities that help increase awareness of your brand and — through consistent, targeted communication — drive measurable, quality leads.
06
We help with creative and content creation
If you want, we'll help you turn your strategy and story into reality. On our own or together with trusted partners, we create valuable content for your blog or social media, prepare creative campaigns, or launch a new website.
We'll find ways to get you to quality leads.
Schedule an hour of free consultation with a strategist
We use technologies you know well
We'll work with your team and the technologies you already know. We'll set up the infrastructure for your growth.
100+ hours invested in the key B2B landing page for the Project Preparation service paid off the very next day
Context and market analysis, research with sales teams, design, development, and marketing communication strategy. The landing page generated contracts on its very first day that fully covered 100 hours of our work.
We designed a Generali campaign with an exceptional 89% conversion rate
In 2016 we designed a campaign for Generali with the goal of converting as many clients as possible from printed correspondence to digital. We chose a combination of direct mail and a microsite for the campaign. The microsite achieved an exceptional conversion rate of 89% and the entire campaign reached 9% — more than double the industry average.
How else we can help
Optimisation? Redesign? Simpler system for partners? Digital transformation?
Let's discuss what you're currently facing
Don't want to wait? Call +420 604 122 182 or email tomas.izak@proofreason.com
Tomáš Izák
CEO
„Proof & Reason don't blindly do what the client wants. They think about the brief, keep an eye on details, and give us thoughtful feedback. They're also strong in development and planning. We always know how the project is progressing. When something goes wrong, they acknowledge their mistake. We treat each other as partners. We're truly developing the e-shop together. It's great and fair.“
Ladislav Carda
E-shop and Logistics Manager, Top-obaly.cz
„Working with Proof & Reason is like getting into a Lamborghini. Yes, they're more expensive than the competition, but their approach and especially the results of their work are absolutely top-class.“
Lukáš Pítra
Online Marketing Expert
„What I value about Proof & Reason is their approach and openness. They always met deadlines and everything was transparent. They don't keep their know-how to themselves — they transfer it to the client. I was able to expand the team's capabilities, teach many people to learn and grow. I see that as a major plus.“
Tomáš Kučera
VP Sales & Marketing, Sticky Password
(now Director of Sales, Lingea)
„A quality result can't be achieved overnight. Work on the website design took a long time, but it was worth it. The result speaks for itself.“
Jan Stejskal
CEO, Nazuby.cz
„We wanted to bring a new application to market for installation companies and solar power plant owners, so that anyone could fully harness the potential of renewable energy sources. We knew it wasn't just about the technical perspective, but also the overall design, UX, and marketing strategy. That's why we chose Proof & Reason, which focuses on the overall customer experience and can approach the topic from multiple angles.“
Michal Hrabi
COO, SOLSOL
