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Lead-generation Websites
Lead-generation Websites
We create a fast, clear, and functional website that will effectively support your sales team and marketing communication strategy.
We build functional websites that sell
For a website to meet its goals and support marketing and sales activities, it must work in harmony with the overall strategy.
That's why we don't focus on the website alone. We find out what your sales process looks like, how your marketing communication strategy and the touchpoints your customer encounters are connected.
We then create a website that looks great, meets business goals, and matches the needs of your customers.
01
We learn about your business
We get to know your motivations, needs, and expectations for the website. We understand how your industry, competition, and business work — and identify its bottlenecks and how a website can help address them.
02
We define goals and expectations
Together with you, we define realistic and ambitious goals for the website and look at the role it will play in the overall marketing mix. We also set up a communication strategy between us. We have well-developed and established project management processes that keep you in control of the outcome throughout.
03
We look at your data
We thoroughly examine data from your CRM and customer database, interview sales reps, map the customer journey, and evaluate advertising campaign performance. Simply put — we find out what works, what doesn't, and what we can build on.
04
We get to know your customers
For the website to meet its goals, it must give your customers all the information they need at the right time. That's why we strive to understand them thoroughly. We always choose research methods to gather enough unbiased insights in a reasonable time.
05
We focus on the customer buying experience
We find out how customers move through the entire service, identify how the website connects to subsequent steps, tools, touchpoints, and internal processes.
06
We prepare and test designs and content
We continuously test all designs — from information architecture to final visuals — to verify they meet the defined goals and that customers can use them. Through testing and collaboration between designers and developers in one team, we ensure all designs are feasible without issues.
07
Custom development
We develop and implement all solutions with an emphasis on speed, solution sustainability, and no vendor lock-in. We connect the website to any CRM system, information system, and other tools you use.
08
Growth and support
Launching is not the end of the work. If you want, we'll help you set up marketing activities to attract the right people to the site, improve processes, and optimise website performance. Strategically. Long-term. And if something stops working, we address it promptly.
We reduced EG.D customer line requests by 20% and saved hundreds of thousands in operating costs
When a customer helpline acts as a guide for clients navigating the website, it means unnecessarily high costs per call. It also points to website shortcomings — in the case of EG.D, that was its complex architecture.
+48% findability
By simplifying the EG.D website structure, working consistently with navigation hubs, and optimising landing pages, we increased the success rate of finding target pages by 48%.
7× more visits
We designed a responsive version of the EG.D website that increased mobile traffic sevenfold in 2020.
+7.2% online submissions
Online form submissions increased by 7.2% compared to postal requests, saving EG.D hundreds of thousands annually.
By optimising the Artmaster course landing page, we increased revenue by 35% in 2 weeks
We redesigned and tested the course detail page — the key sales section of the Artmaster website. The changes boosted website performance and overall business results by increasing revenue by 35%.
+49% interactions
Visitors launch videos 32% more often and trailers 49% more often, click the purchase button 19% more, and register for courses 49% more frequently.
+42% conversions
Within 2 weeks, we increased the number of Artmaster courses sold by 42% through optimisation.
Modern, fast and sustainable technologies
We don't take technical debt lightly. We keep up with the times and choose technologies that won't age too quickly and for which developers who can work with them are available.
How else we can help
UI and web design
Branding and visual identity
Content strategy
Content creation
Our proven know-how
Optimisation? Redesign? Simpler system for partners? Digital transformation?
Let's discuss what you're currently facing
Don't want to wait? Call +420 604 122 182 or email tomas.izak@proofreason.com
Tomáš Izák
CEO
„Proof & Reason don't blindly do what the client wants. They think about the brief, keep an eye on details, and give us thoughtful feedback. They're also strong in development and planning. We always know how the project is progressing. When something goes wrong, they acknowledge their mistake. We treat each other as partners. We're truly developing the e-shop together. It's great and fair.“
Ladislav Carda
E-shop and Logistics Manager, Top-obaly.cz
„Working with Proof & Reason is like getting into a Lamborghini. Yes, they're more expensive than the competition, but their approach and especially the results of their work are absolutely top-class.“
Lukáš Pítra
Online Marketing Expert
„What I value about Proof & Reason is their approach and openness. They always met deadlines and everything was transparent. They don't keep their know-how to themselves — they transfer it to the client. I was able to expand the team's capabilities, teach many people to learn and grow. I see that as a major plus.“
Tomáš Kučera
VP Sales & Marketing, Sticky Password
(now Director of Sales, Lingea)
„A quality result can't be achieved overnight. Work on the website design took a long time, but it was worth it. The result speaks for itself.“
Jan Stejskal
CEO, Nazuby.cz
„We wanted to bring a new application to market for installation companies and solar power plant owners, so that anyone could fully harness the potential of renewable energy sources. We knew it wasn't just about the technical perspective, but also the overall design, UX, and marketing strategy. That's why we chose Proof & Reason, which focuses on the overall customer experience and can approach the topic from multiple angles.“
Michal Hrabi
COO, SOLSOL
