20 articles
CX Space: Lukáš Pítra on the State of CX in Czech Companies →
Is marketing part of CX and where do they intersect? Why do many Czech companies think their customers have no major issues and that they're delivering a much better customer experience than reality suggests? What's the difference between what a customer says and what they need, how and when to ask for feedback, and which CX metrics will bring you real value?
Robin Janásek2 minutes read
28. 5. 2026
Practical tips, inspiring stories and real-life experiences from the world of CX, business, strategy and design. The podcast is hosted by Robin Janásek, an experienced strategist, designer and mentor.
ROBIN JANÁSEK
Head of Research & Design
Where to Learn CX: 36+5 Useful Resources on Customer Experience from the Czech Republic and Beyond →
Paying attention to customer experience is worth it. Up to 86% of customers are willing to pay more for a better customer experience, and up to 73% say that their experience with a brand matters more to them than price. If you want to improve CX in your company, or you're looking for inspiration on where and how to start, you're in the right place.
Tereza Lattová5 minut read
28. 5. 2026
Why Don't E-shop Customers Complete Their Purchase? Avoid These 4 Critical Mistakes in the Checkout Process →
Customer experience is talked about a great deal, but what does it look like in practice? Our research revealed why customers don't complete their purchases on e-shops. What mistakes are even the biggest market players making? Read on for 4 selected critical problems.
Jakub Blatný7 minut read
28. 5. 2026
Customer Journey: Why It Makes Sense to Map the Path Your Customers Take →
Did you know that people are willing to pay up to 16% more when you add a great customer experience to the purchase at no extra cost? Conversely, one in three people will never return after just a single misstep. But how do you find out what will delight your customers and what will frustrate them? That's exactly what customer journey mapping is for. It helps you understand what your customers think, what they're afraid of, and what would make them happiest. Sometimes it's incredibly simple things — like being able to pay easily and conveniently. And the good news? You can make this map yourself.
Robin Janásek10 min read
28. 5. 2026
