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User Research
User Research
How do people behave on your website or in your application? What do they pay attention to? What do they miss? Where do they get confused? We'll find the answers to these and other questions.
Make sure your website, e-shop, or application meets your customers' goals
User testing helps eliminate the risk that a website, e-shop, or application won't work properly, and at the same time it reveals opportunities for improvement.
01
We set research goals
Together we define the research goals and describe the main areas you need to focus on.
02
We select appropriate methods
Based on the goals, we select methods that will help us quickly and within a reasonable time obtain quality, unbiased answers.
03
We take care of execution
We have our own research team that handles the entire execution. We find respondents, collect data, and analyse it.
04
We prepare recommendations
The output of the research is actionable recommendations that you can apply not only to the optimisation or design of digital products, but also to other areas of your business. We always look for broader implications in the data so you can make the most of the research.
05
Want to conduct research regularly?
Research doesn't have to be a one-time thing. We'll set up processes together with your team to easily and regularly gather feedback directly from users.
We led the digital transformation of SAPELI and designed a unique configurator with billions of door product variants
As part of the B2C and B2B digital ecosystem transformation for SAPELI, we designed one of the most sophisticated door manufacturer configurators in the world. Thanks to 70 hours of user testing, its ease of use is comparable to navigating the Instagram app.
We reduced EG.D customer line requests by 20% and saved hundreds of thousands in operating costs
When a customer helpline acts as a guide for clients navigating the website, it means unnecessarily high costs per call. It also points to website shortcomings — in the case of EG.D, that was its complex architecture.
+48% findability
By simplifying the EG.D website structure, working consistently with navigation hubs, and optimising landing pages, we increased the success rate of finding target pages by 48%.
7× more visits
We designed a responsive version of the EG.D website that increased mobile traffic sevenfold in 2020.
+7.2% online submissions
Online form submissions increased by 7.2% compared to postal requests, saving EG.D hundreds of thousands annually.
Less than 8 months of operating the new e-shop was enough to pay for 7,000 hours of our work
The Nazuby.cz e-shop ranked among the top 20% of highest-performing e-shops in the world before its redesign, according to metrics published by Wordstream.com. It was therefore absolutely crucial to eliminate the risks associated with replacing the old website with a new one.
+40% profit
After adjusting for natural growth and other factors, profit grew by 24% due to the redesign alone.
+27% revenue
Revenue increased by 27%. Revenue on Nazuby.cz grew by 37% and by 49% on Nazuby.eu.
+33% conversion
Average conversion rate increased by 33%. Specifically +32% on mobile and +38% on desktop.
How else we can help
Our proven know-how
Optimisation? Redesign? Simpler system for partners? Digital transformation?
Let's discuss what you're currently facing
Don't want to wait? Call +420 604 122 182 or email tomas.izak@proofreason.com
Tomáš Izák
CEO
„Proof & Reason don't blindly do what the client wants. They think about the brief, keep an eye on details, and give us thoughtful feedback. They're also strong in development and planning. We always know how the project is progressing. When something goes wrong, they acknowledge their mistake. We treat each other as partners. We're truly developing the e-shop together. It's great and fair.“
Ladislav Carda
E-shop and Logistics Manager, Top-obaly.cz
„Working with Proof & Reason is like getting into a Lamborghini. Yes, they're more expensive than the competition, but their approach and especially the results of their work are absolutely top-class.“
Lukáš Pítra
Online Marketing Expert
„What I value about Proof & Reason is their approach and openness. They always met deadlines and everything was transparent. They don't keep their know-how to themselves — they transfer it to the client. I was able to expand the team's capabilities, teach many people to learn and grow. I see that as a major plus.“
Tomáš Kučera
VP Sales & Marketing, Sticky Password
(now Director of Sales, Lingea)
„A quality result can't be achieved overnight. Work on the website design took a long time, but it was worth it. The result speaks for itself.“
Jan Stejskal
CEO, Nazuby.cz
„We wanted to bring a new application to market for installation companies and solar power plant owners, so that anyone could fully harness the potential of renewable energy sources. We knew it wasn't just about the technical perspective, but also the overall design, UX, and marketing strategy. That's why we chose Proof & Reason, which focuses on the overall customer experience and can approach the topic from multiple angles.“
Michal Hrabi
COO, SOLSOL
